About Us
Coaching Built by the Contractor Side of This Trade
Most business coaching is generic — the same sales script and the same growth framework applied to a plumber, a landscaper, and a commercial coatings contractor alike. Commercial Coatings Coach exists because commercial and industrial roof-coating work has its own sales cycle, its own bid math, and its own crew-operations problems that generic coaching doesn't address.
We're backed by Contractors Choice Agency, bringing over 20 years of former-contractor experience to every strategy call. Every program — sales, estimating, crew operations, marketing, or scaling — is built specifically around how commercial coatings businesses actually operate, not repackaged general business advice.
How We Coach
Former-Contractor Experience
Coaching built on real contractor-side experience in commercial and industrial coatings work — not a general small-business coaching script applied to every trade.
Trade-Specific, Not Generic
Every script, bid framework, and benchmark is built for how commercial coatings jobs are actually sold, priced, and produced.
Your Numbers, Not a Curriculum
Coaching works from your live bids, close rate, and crew schedule — not a fixed course you work through alone.
20+
Years of Combined Contractor-Side Experience
7
Coaching Programs Built for This Trade
50
States Served Nationwide
100%
Free, No-Obligation Strategy Calls
Working With Contractors Nationwide
Coaching is delivered by phone and video, so location isn't a barrier — the fastest way to see if it's a fit is a free strategy call.
Ready to Fix What's Costing You Jobs?
Book a free, no-obligation strategy call and get a straight read on where your sales, bidding, or crew operations are leaking margin.